Cenarion Hatchling
With every purchase of a Cenarion Hatchling companion pet between now and July 31, 2011, Blizzard will donate the full purchase price of $10 to The Red Cross’ tsunami relief efforts in Japan.
Once you activate the pet, it applies to all present and future characters on a single North American WoW license.
It can be gifted, also. They note that you will not receive receipts for tax purposes for the donation.
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Blizzard announced last week that they have donated $1.9 million to tsunami relief efforts through this program. Way to go, Bliz!